Funnel Optimization
Granular funnel splitting that separates cold acquisition from warm retargeting — so every stage is measured, tested, and improved.
+0%
Funnel throughput
0
Segmented stages
continuous
Testing
Deliverables
What you walk away with
Every engagement ships with concrete, usable assets — not just advice.
4 deliverables included
Funnel map
Experiment roadmap
Retargeting sequences
Conversion reporting
How we work
Proven process for this service
Step 1 of 3
Segment
We split the funnel into measurable stages.
Step 2 of 3
Test
Structured experiments at each step.
Step 3 of 3
Compound
Winning variants roll forward continuously.
Why Duoplex
Results from marketing & growth
Split testing & smart retargeting
End-to-end delivery
Design, engineering, and growth aligned on a single roadmap.
Speed without rework
Tight scopes, weekly ships, and no agency hand-off delays.
Measured in revenue
Every decision is tied to conversion, retention, or spend.
Built to last
Clean systems your team can own long after launch.
“Duoplex rebuilt our entire pipeline — site, automation, and ads. Our spend finally converts, and leads reach sales in under a minute.”
Sara Whitfield
Founder, Halcyon Home
Growth signal
0% rise in follow-ups
0+
Years shipping digital products
0+
Brands fully digitized
0x
Avg. conversion lift
0%
Manual ops automated
FAQ
Common questions
How much traffic do we need for split testing?
Enough to reach statistical significance in a reasonable window. If volume is low, we sequence tests by expected impact and test bigger swings first, so learning never stalls.
Do you work with our existing campaigns?
Yes. We layer funnel segmentation and testing on top of your current setup — no need to pause or rebuild what's already running.
What do you actually test?
Offers, creative, landing pages, audience splits, and retargeting sequences — prioritized by where the funnel data shows the biggest leak.
When do improvements show up?
First experiments launch within the first couple of weeks. Gains compound from there as winning variants roll forward into the next round.
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Ready to start with Funnel Optimization?
Share your goals — we'll outline scope, timeline, and the clearest path to results.